I started True10 because I know what it feels like to stand in front of a mirror and wonder why something as ordinary as a bra can make you feel so… defeated.
I’ve experienced the digging, the slipping, the spillage, the confusion — the betrayal of every promise on the label and the quiet moments of “is my body the problem?” I’ve worn sizes that spanned almost the entire alphabet. I’ve gone through surgeries and still struggled to find bras that truly supported me.
I’ve looked in the mirror and wondered why something designed for women felt like it was never actually designed for me.
I’ve had moments of feeling unseen and misunderstood — moments where I questioned my body instead of the bra.
And then came the realisation that shifted everything:
My body was never the problem. The bra was.
True10 was born from that clarity — and from a quiet, unwavering desire to change the experience for every woman who’s ever felt the same.
I don’t come from the industry.
I come from experience — years of simply wanting comfort, support and confidence, yet being met with complicated sizing charts, dismissive assistants and bras that never seemed to understand my shape. Eventually, I decided it was time to rewrite the script.
My approach is intentional, intuitive, and rooted in lived experience.
I pay attention — to shape, posture and movement, to the subtle ways a woman adjusts her clothing when she feels unsupported. I listen to the stories behind the fittings: the frustrations, the insecurities, the whispered confessions women rarely say out loud.
My goal isn’t to sell you a bra.
It’s to create a space where you can exhale and think, “Finally, someone gets it.”
True10 is a promise of clarity in a category long clouded by noise and compromise.
A place where women can arrive as they are — soft, strong, complex, changing — and feel understood without explanation.
I don’t spill every chapter of my story here. Some parts belong offline. But what I do share is this:
I am driven to help women feel comfortable in their own skin.
I built True10 to be the brand I needed when I felt most alone in my struggle.
I'm here because I care.
Because I’ve been where you are.
Because I know the quiet power of support that feels like a second skin — not a restriction.
True10 exists to make bra shopping an experience to enjoy, not endure.
And to remind you that you were always worthy of a perfect fit.
Welcome to True10.
Where every woman is finally seen.
Where every story matters.
Where support begins with truth.
What Our Customers Say
The bras are just AMAZING!!!
Hi Thrusha. It has truly been a life changing experience meeting you and the bras are just AMAZING!!! I really wish I had met you earlier but better late than never and I look forward to a growing relationship with True10. Thanks is such a little word and used so often too but it has a world of meaning as it goes today to you
It has truly been a game changer for me
Hi Thrusha. Just dropping in to say I'm loving the new bras. My only regret is that I couldn't get more in my size. I literally live in the black Freya. Wash and wear! I will likely be back home in December so looking forward to stocking up I would really want other women to be liberated from wearing poorly fitting bras. It has truly been a game changer for me
Love the fit sooooo much
Thank you so much for a wonderful fitting... I am such a happy girl And I definitely want another 2 in different colours Love the fit sooooo much.
I’m loving the black and pink bra, the full cups are really awesome and super comfortable.
Thank you so much for the your professional consult. It was an absolute pleasure meeting you. Used my sports bra playing padel, super comfort.
I’m sooo happy with my bras. U were sooo patient with me. Thank u thank u and bless you.
Love it love it love it - fit is perfect.
Loving my bras, thank you so much for your dedication!
I like everything that you sent me in the exact color I keep dreaming about my lingerie
I am so thrilled and fulfilled. That was a great pleasure meeting you. I feel great and so confident, I absolutely noticed the change. Like the strapless