We don’t use a tape measure, because you don’t have a bra size – it’s true!

If there’s one thing you’re guaranteed not to find in our fitting room it’s a tape measure!

While this may sound confusing it makes perfect sense. Simply taking just two measurements (band and cup size) with a tape measure, using a scientific sizing system adopted in the 1930s, just isn’t enough to find the perfect fit. All the letters, numbers and maths involved makes you feel as though you’ve been put into a magical formula that will spill out the secret answer. The truth is a women’s breasts are complex and this rigid practise alone isn’t going to help you find a bra that meets all your needs. If at all used, a tape measure should act only as a starting point in the overall equation. Even a band and cup size is only part of the equation.

I wish there was a simpler answer but the truth is, every BODY is different. Ali Cudby, author of Busted! The Fab Foundations Guide to Bras that Fit, Flatter and Feel Fantastic is also responsible for the launch of the FabFit Academy which outlines the B.U.S.T.E.D approach to bra fit. The approach breaks away from the size-orientated thinking that we have been hypnotised by and rather takes us through the various components to good fit. This system together with an understanding of a clients fit challenges, lifestyle, fabric and style preferences can lead to a true-ly transformational experience.

We will go through each of the BUSTED fit factors with you in greater detail during our personal consultation but here are some pointers to get you on the right track and help you identify an ill-fitting bra

Begin with the Band

Band that rides up your back = too loose.
Bands that hurt or cause discomfort = too tight.
Band that sits horizontally below your shoulder blades = great fit.
Your band needs to give you a good, snug fit.

Understand your Underwire

A properly fitted underwire bra needs to be in full contact with the body from one end to another (from the middle to the armpit). The other job of the underwire is to fully encapsulate all the breast tissue. It also needs to sit behind the breast tissue, touching the rib cage and not the breast tissue.

Smooth your Cups

A cup must contain all of the breast tissue so that nothing spills out the form and design of the bra. Some bra styles will not cover the entire breast and that’s fine – as long as there is a single, smooth line from bra to boob where no lumps, bumps, gaps or wrinkles are created/visible.

Tack your Gore

This is the centre part of your bra. The gore needs to sit snug on your body – right up against your breast bone – this can only be achieved once the band size is correct.

Ease the Straps

Bra straps need to sit comfortably on the shoulders and not dig into them. A two-finger spacing between your shoulder and your straps is sufficient. They should be tight enough to sit firmly and not slip off your shoulders.

Determine your shape

Your bra must give you adequate support and coverage in relation to your breast shape.

The positioning of the straps should also work for your shoulder width.

A petite cup size will often require a bra that lifts the breast tissue.

The size and positioning of a womens stomach can also affect the shape of bra you choose.

Book your fitting now.