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We don’t use a tape measure, because you don’t have a bra size – it’s true!

If there’s one thing you’re guaranteed not to find in our fitting room it’s a tape measure!

While this may sound confusing it makes perfect sense. Simply taking just two measurements (band and cup size) with a tape measure, using a scientific sizing system adopted in the 1930s, just isn’t enough to find the perfect fit. All the letters, numbers and maths involved makes you feel as though you’ve been put into a magical formula that will spill out the secret answer. The truth is a women’s breasts are complex and this rigid practise alone isn’t going to help you find a bra that meets all your needs. If at all used, a tape measure should act only as a starting point in the overall equation. Even a band and cup size is only part of the equation.

I wish there was a simpler answer but the truth is, every BODY is different. Ali Cudby, author of Busted! The Fab Foundations Guide to Bras that Fit, Flatter and Feel Fantastic is also responsible for the launch of the FabFit Academy which outlines the B.U.S.T.E.D approach to bra fit. The approach breaks away from the size-orientated thinking that we have been hypnotised by and rather takes us through the various components to good fit. This system together with an understanding of a clients fit challenges, lifestyle, fabric and style preferences can lead to a true-ly transformational experience.

We will go through each of the BUSTED fit factors with you in greater detail during our personal consultation but here are some pointers to get you on the right track and help you identify an ill-fitting bra

Begin with the Band

Band that rides up your back = too loose.
Bands that hurt or cause discomfort = too tight.
Band that sits horizontally below your shoulder blades = great fit.
Your band needs to give you a good, snug fit.

Understand your Underwire

A properly fitted underwire bra needs to be in full contact with the body from one end to another (from the middle to the armpit). The other job of the underwire is to fully encapsulate all the breast tissue. It also needs to sit behind the breast tissue, touching the rib cage and not the breast tissue.

Smooth your Cups

A cup must contain all of the breast tissue so that nothing spills out the form and design of the bra. Some bra styles will not cover the entire breast and that’s fine – as long as there is a single, smooth line from bra to boob where no lumps, bumps, gaps or wrinkles are created/visible.

Tack your Gore

This is the centre part of your bra. The gore needs to sit snug on your body – right up against your breast bone – this can only be achieved once the band size is correct.

Ease the Straps

Bra straps need to sit comfortably on the shoulders and not dig into them. A two-finger spacing between your shoulder and your straps is sufficient. They should be tight enough to sit firmly and not slip off your shoulders.

Determine your shape

Your bra must give you adequate support and coverage in relation to your breast shape.

The positioning of the straps should also work for your shoulder width.

A petite cup size will often require a bra that lifts the breast tissue.

The size and positioning of a womens stomach can also affect the shape of bra you choose.

Book your fitting now.


We’ve hacked the sizing system to bring you more options and an even more precise fit!
Just when you thought finding one amazing bra would be impossible, we’re here to tell you that she has sisters, a few of them too, both big and small – and they’re all here to make you feel your best!
Even though the concept might have you feeling bewildered by your bra at first, sister sizing is simple and actually makes perfect sense.


Simply put, sister sizing suggests that when a bras cup size changes, its band size needs to change in relation too. This is because we need to find the equivalent bra cup volume in other sizes.
For example the sister sizes of a 30E would be a 32D, 34C, 36B, 38A. Yes, you read right, we’re saying that you can be a 30E and a 36B. Sounds crazy hey? We get that, but it’s true.
For every band size you go up, you would need to go down a cup size. This is because your aim is to ensure that you’re getting a comfy, yet snug band while achieving a well-filled cup at the same time.
Sister sizing helps a fitter ensure that a customer finds the perfect band and cup size match, while still taking into account bra style, design and fabric.

So you fit in, look fine and feel fab’!
Now we just need to keep things fresh for a few years!

Here’s how:

The longevity of anything is the way you handle things in its entirety (true on so many levels huh?!). The longevity of your lingerie is no different.

It’s in the way you wear it…
Finding your true fit means no more fiddling and fixing. Just by eliminating this on a daily basis (sadly some even hourly) will help keep your fabrics strong as yanking at them consistently over long periods can contribute to a loss in elasticity. There’s a simple art to putting on your bra.

  • Step1
    Bend forward slightly.
  • Step 2
    Slide both arms through the straps and fastened the band at the back. Be sure to get all your breast tissue encased in your cup before hooking up. For new bras and bras in year one of use, the first/least tight hook should be used.
  • Step 3
    If you cannot fastened your hook at the back, wear a silk or satin chemise before putting on your bra. You can then hook your bra on at the front, slide it (with much ease due to the silk fabric) to the back without tugging at the fabric, and slip into your straps. By either hooking up your bra at the back or using a silk fabric to move your bra around you are caring for your bra and increasing the life of the fabric.
  • Step 4 
    Now that you’ve got your bra on properly (less the tug of war) it’s time to tweak for true comfort. Adjust your straps, as these may have loosened from the previous wear, sweep your hand over the top of your breasts to ensure that all breast tissue fills your cup, scoop the sides as well and ensure that the band wraps horizontally around your body at the same level. (This will be demonstrated to you with greater detail when we meet at your free consultation).

Once you’re ready to remove your bra for the day, gently unclip the hooks and slide the straps off your shoulders. Keep your bras together and away from direct sunlight.

Hand washing your bras is always first prize. Simply because it is a gentle, individual wash. Sorry ladies, I would love to tell you to just throw them in the wash but that’s never going to be a good idea.
Hand washing your bras isn’t a complicated process. Simply rub each bra gently (give a little extra attention to your band and areas close to your underarms) with a mild detergent and rinse in cold water. Cold water keeps fabrics fresh and strong and colours vibrant. Once you’re done, drip and air dry them (no tumble drying!) in an area that does not have direct sunlight to prevent fading.
Do not wring or iron bras.

If you really must put them in the wash, it would be a good idea to put them in a lingerie bag before popping them in. Hook up each bra to prevent tangling and chose a gentle cycle with no spin option as under wires may bend or come apart during the wash. Machine washing is never recommended for underwired garments – and it is always a good idea to read the care labels first.

They work hard for you all day, show them some love and watch them stay supportive for a few years.
Quality far outranks quantity in this area of shopping so opting to own a few good bras is always a better idea.
Take the initiative, invest in quality items, stay informed about product care and fall in love with your intimate wear, every day!


Don’t you just love it when a bra style is named according to its purpose?! Nursing bras are exactly that – a must have for women choosing to breast feed their baby. It offers the perfect balance, giving you enough support to ensure your breasts stay in place while being comfortable enough for you to forget about them while getting on with mommy duties. And, they still give you a good shape underneath clothing so no need to take them off when you leave home.
But the number one reason for stocking up on a few of these would be for the convenience they offer – each cup can be easily clipped off and peeled downwards exposing breasts without the hassle of removing your bra.

When would you wear this style of bra?
When breastfeeding your baby.

Smooth Cup / T-Shirt Bra

Any bra with a seamless cup.

When would you wear this style of bra?
When you need a smooth appearance underneath your clothes.

Push-Up Bras

This style of bra is designed to push up, lift or enhance your breast tissue, giving you the ideal boost for creating cleavage and/of fullness. Padded ones use fibre, foam, gel or even air to create this look at specific areas of the bra cups.

When would you wear this style of bra?
Whenever you’d like to add fullness your breast tissue. A fan among petite cup women looking for a fuller appearance whether it’s in your cocktail dress or favourite tee.

Full Cup or Full Coverage Bras

This bra style is full-filing! Working hard to offer full support and full coverage it can be recognised by the straps being set closer together, a higher center gore, and it may feature side slings to lift and bring your breasts to the front. Full coverage bras can have additional features like back smoothing wings.

When would you wear this style of bra?
Whenever you prefer to cover as much of your breast tissue as possible. An attractive choice among full-busted and full-figured women.

Minimizer Bras

Looking for a smaller appearance? This style may just be your answer. Most fuller busted women light up when these are available assuming it’s a magical style to help them achieve a smaller look. Minimisers redistribute the breast tissue so that it is spread wider against the chest, hence reducing forward protrusion. The seams of the bra direct your breast tissue sidewards. The result – visually flatter from a side view but a wider frame from the front.

When would you wear this style of bra?
When you are trying to reduce breast protrusion and create a flatter side view of your chest – and don’t mind a slightly wider looking frame from the front.


100% style, comfort and appeal with 0% padding and wiring. This bra style is great for small-busted women who require little support.

When would you wear this style of bra?
Women of all sizes would enjoy this style on those days when you want to relax, sleep in or when you’re travelling.

Sports Bra

Many people think this style of bra is for those who are pro-athelete or regulars at the gym. Truth is even if you go for a brisk morning walk a sports bra is a must have! Remember, your breast tissue has no muscle so need to be well supported even during mild exercise. A good sports bra will keep your breasts comfy and well supported so you can focus on your work out goals. Fuller busted women can say goodbye to breast tissue that moves around as they do. Sports bra come in 2 designs – compression and encapsulation. Compression bras compress the breasts into a single pocket, pushing them up against the body. Encapsulation bras look like a standard bra, with a separate cup for each breast.

When would you wear this style of bra?
During any type or level of exercise.

Balconette bra

A balconette bra is designed to lift and separate breast tissue. Wide-set straps and the visibility of the top of the breast tissue is the best way to distinguish one.

When would you wear this style of bra?
This option is a catch-all one and works well for all sizes and shapes.

Plunge bra

Plunge bras are designed so you can wear low cut clothes without your bra showing. The cups join together low between the breasts, with a thin centre piece/gore. Usually the shoulder straps are wide, so you can wear any necklines that are widely cut as well as low. Plunge bras can also be push-up bras, this will give you fuller cleavage than a plunge bra with wider set cups.

When would you wear this style of bra?
When you prefer to have less coverage and enjoy the absence of a tall gore/centre piece. Ideal for deep V-neck clothes.

Contour Bra

These bras have a sculpted look/shaped cup and is lined with a thin layer of foam. The structured cup retains the shape of a breast even while off.

When would you wear this style of bra?

Moulded Cup Bra

This is any bra created on a mould – seamless bras or T-shirt bras. The difference between this style of bra and a Contour Bra is that the Contour Cup holds the shape on a breast even when off the body.

When would you wear this style of bra?
When you’re looking for a beautiful rounded shape without adding size. The foam cups allow the bra to conform to the bust providing an ultra-smooth and natural enhancement without added volume. A great option when you’re trying to hide an appearance of the nipple.

Strapless Bra

Strapless bras are a lingerie drawer essential and feature silicone strips on the band to offer excellent anchorage.

When would you wear this style of bra?
Your go-to option for those tops or dresses that require a bare shoulder appearance. Strapless Bras Options with detachable multi-way straps are an amazing choice for if you want a more versatile bra that works for almost any outfit.

Soft Cup Bra

This would be any bra that does not have an underwire. Options are available for all shapes and sizes.

When would you wear this style of bra?
When you want a more relaxed feel on those lazy stay in days.

Getting fitted once every 6 months is best.

The size and shape of our bodies, and hence our fit, can change during any of the following circumstances:

• Health
• Weight gain or loss
• Surgery
• Contraception / Hormonal changes
• Pregnancy

Your initial fitting may take about an hour. However 15 minutes is all it takes for future fittings as your fitter now has a greater understanding of your body and preferences. The time you invest in understanding your body will only help you express your true self best each day.
Book your fitting now.